In March 2011, Gretchen Gilbertson’s mom, Bertha Cavil, was diagnosed with terminal Stage IV Lung Cancer with a prognosis of one year for survival. Sadly, Bertha passed away only three months after her diagnosis. Her strength has inspired Séura, a company founded by Gretchen and her husband, to found Project Breathe, an initiative designed to raise awareness and funds for Lung Cancer research. Séura is committed to finding new treatments and preventive measures to combat Lung Cancer and has designated a selection of Limited Edition products to Project Breathe. Séura donates a portion of the proceeds from the sale of these products to the LCF.
Watch the Project Breathe video: